CASE STUDY

Client:
AutoGenomics

Objective:
Develop and launch the corporate brand identity and new product line for AutoGenomics, a privately held biotech company. AutoGenomics designs, develops, manufactures and markets fully integrated solutions for genomic and proteomic analyses incorporating multiple proprietary technologies.

Target Market:
The healthcare, forensics and agriculture industry.

Project Description:
The agency was retained to conduct market research and recommend a strategic advertising launch campaign. After a complete analysis, 760 Media determined the most effective tactical strategy which included the use of direct mail, brochures and mascot development. The marketing collateral was then used to launch the company and its products at the American Association of Clinical Chemistry (AACC) Annual Conference, which was a huge success.

Result:
The campaign brought in over 300 new business leads and AutoGenomics was approached by two of the largest manufactures in the market.