Case Study

“I didn’t think that anyone could do it, it’s perfect!”

-Jim Dionne, owner of Cal Americas and United Floral Exchange

Client:
Cal-America’s (Wholesale Florist) and United Floral Exchange

Objective:
Develop a creative theme and complete marketing campaign materials that effectively represent Cal-America’s Wholesale Florist and United Floral Exchange to be launched at the Super Floral Show in Salt Lake City, June 12-14, 2003. Attract a diverse customer base and continue to build sales among existing customers. Increase sales in shipping by 20% and increase sales in mass market by 25% percent. 

Target Market: 
Retail, wholesale, and mass-market florists Nationwide, generally located in California, Arizona, Colorado, and Pacific Northwest (west of the Mississippi River). 

Project Description:
After conducting a survey of the target market and top competitors, 760 Media was confident in the results and the direction needed to accomplish the goals set. 760 Media’s in a photographer shot a wide variety of beautiful floral products, available to Cal-Americas, which were incorporated into all the campaign collateral pieces. 760 Media created and produced a coherent set of marketing materials, including a 20’ x 20’ trade show booth, media kit, catalog, posters and signage, product and service sheets using a collage of all the products (flowers) taken at the photo shoot. This allowed for Cal America’s to show off their incredible floral inventory that they keep year round. Cal Americas was ecstatic and has continued to use the materials for the past two years.

Result:
Cal America’s was a huge hit at the Super Floral Show and achieved success that completely surpassed their goals.