CASE STUDY

"760 Media created a virtual product brochure for the Detroit Car Show
on behalf of DENSO America’s ITS (Intelligent Transportation Systems)
Division. DENSO gained some equitable alliances with automakers.
It was so successful, we used it two years in a row!"

-David Wilkenson
-Winner of the Communicator Award of Distinction 2000

Client:
Denso

Objective:
The development of marketing pieces to be used in conjunction with Denso’s new ITS product to gain automotive manufacturers interest in the technology they were working on without allowing their competition to know exactly what the actual capabilities were for the product they developed.

Target:
Automotive manufacturers

Project Description:
"We’re not just navigation anymore"- 760 created a campaign illustrating the possibilities of the new intelligent GPS system. The Denso collateral consisted of ad slicks that showed graphic renderings of the product and pointed out features and benefits. This allowed people to see what type of technology they were creating without actually giving away any "secrets".

Result:
Currently, Denso has their system in at least three major car manufacturers’ automotive lines, including Lexus. Denso enjoyed the campaign so well that they used it two years in a row. Their company was so pleased they gave an excellent testimonial to our company due to the partnerships they developed with their product.