CASE STUDY

Client:
EEC (Elgar Electronics Corporation)

Objective:
Re-brand and create a new corporate identity for an international electronic manufacturer of programmable power products.

Target Market:
Global market covering four continents, including: the Americas, Europe, and Asia for the aerospace, automotive, medical, manufacturing, and military industries.

Project Description:
The agency conducted an international survey covering each of the target industry markets using the client’s existing database and potential prospects.  760 Media, Inc. also completed an in-depth competitive SWOT (Strength, Weakness, Opportunity, Threats) analysis.  From the data analysis we concluded that the best solution was to create an umbrella corporate brand over the three existing product brands.  760 Media, Inc. then proposed creating the EEC brand name and corporate mantra of “Power Evolved”.

Result:
After conducting a worldwide rollout in multiple languages, the new brand identity was warmly accepted in all markets and the creation of a strong marketing buzz that translated immediately to a 10% jump of worldwide sales.