CASE STUDY

"760 Media has been an important factor to successfully marketing Nextel’s brand
in San Diego and Las Vegas. Their creative, marketing solutions and fast
turnaround helped to achieve 100% growth for two consecutive years-
to become the top market in the country."

-Lucia Villanuevea Marketing Manager, Nextel Communications

Client:
Nextel

Objective:
Strategically redevelop and produce Nextel’s Marketing and Advertising Campaign.

Target Market:
Corporate and Consumers in the Southern California and Las Vegas Markets.

Project Description:
760 Media, in conjunction with Nextel, created the "Lead Line" program. The program encouraged the referral of new clients and rewarded the referrer with service credits correlated to the number of referred sales. To further Nextel’s brand awareness we used a combination of media placement including the distribution of direct mailers and radio spots, sponsoring traffic updates, and print ads. Signage was also created and put in Nextel stores and various locations. By meeting with a Nextel representative customers were entered into a drawing where the winner would ride the official pace car, a viper, for the 1998 Chrysler Classic Speed Festival. Billboards displayed throughout San Diego garnered plenty of attention from consumers and business’ alike. The billboards displayed images of prominent San Diegan’s such as the Padres’ Trevor Hoffman, players of the San Diego Chargers, and popular early morning radio hosts Dave and Chainsaw of 101KGB.

Result:
760’s campaign was a phenomenal success for Nextel. The campaign helped Nextel surpass their projected annual goals, increasing sales by 100% for two consecutive years, advancing San Diego to the number one market in the country for Nextel. The success of the San Diego Campaign led Nextel and 760 Media to continue working together and achieve success in the Las Vegas market, another difficult market to crack.