CASE STUDY

"A significant factor in the success of Palomar’s branding
strategy is attributable to the creative graphic design
capability provided from 760 Media."

-Bruce Hueners, Director of Marketing, Palomar Technologies, Inc.
-Winner of the Communicator Award of Distinction 2001

Client:
Palomar Technologies

Objective:
Develop a domestic, international advertising and marketing campaign for Palomar Technologies and their new microprocessor manufacturing systems.

Target Market:
Semiconductor manufacturers throughout North America, Europe and Asia.

Project Description:
The object of the campaign was to promote new products and brand identity, increase recognition for Palomar Technologies new Microprocessor manufacturing machinery, each piece of hardware selling for over a quarter of a million dollars. At the time 760 media received the project, Palomar Technologies received 30% market recognition. To raise awareness and the brand positioning for the company we used several multi media platforms. Along with a direct marketing campaign, 760’s team redeveloped and launched a new website to garner attention. 760 media was also directly involved in consulting with Palomar Technologies Public Relations personnel to help further name and product recognition. Trade show booths and multiple ads were created and displayed in North America, Europe, and Asia. Magazine covers for "OptoMEM," "EP&P," and "European Semiconductor" featuring Palomar Technologies new manufacturing equipment were published and distributed.

Result:
After one year of creative collaboration with our company, Palomar Technologies increased market recognition to 70%. The Director of Marketing contributed that "a significant factor in the success of Palomar's branding strategy is attributable to the creative graphic design capability provided from 760 media." As a result of the Palomar Technologies ad campaign, 760 media received the exclusive "Communicator Award of Distinction 2001" and the Silver Award for Advertising Campaigns at the 2002 Catalyst Awards in Los Angeles.